Entertainment, Technology, Media Matt Britton Entertainment, Technology, Media Matt Britton

The Blueprint of HP's Marketing Strategy: Insights from John Koller, Global CMO of Print Digital Subscriptions at HP

In a recent episode of The Speed of Culture podcast, John Koller, Global CMO of Print Digital Subscriptions at HP, discusses the evolving landscape of marketing. With a diverse background in sports, gaming, and tech, John shares how HP is navigating the decline in traditional printing by leveraging its brand strength and exploring new opportunities in subscriptions and digital services. Discover how HP is using advanced technologies like AI to enhance marketing strategies and improve customer experiences. Learn about the future of HP's marketing efforts and the trends shaping the industry.

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Entertainment, Technology, Automotive Matt Britton Entertainment, Technology, Automotive Matt Britton

The Evolution of Automotive Marketing: Insights from Allyson Witherspoon, CMO of Nissan

In a recent episode of The Speed of Culture podcast, Allyson Witherspoon, CMO of Nissan, discusses the evolving landscape of automotive marketing. She highlights the shift towards consumer-centric design, the transformative role of technology in vehicles, and the impact of digital transformation on marketing strategies. Allyson shares how Nissan is leveraging advanced technologies like AI and focusing on personalized, contextual marketing to meet the changing needs of consumers. Discover how Nissan is navigating the future of mobility and setting new standards in the automotive industry.

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Entertainment, Technology Matt Britton Entertainment, Technology Matt Britton

Navigating the Future of Digital Experiences: Insights from Don McGuire, CMO of Qualcomm

In a recent episode of The Speed of Culture podcast, Don McGuire, CMO of Qualcomm, discusses the transformative role of AI, the resurgence of the PC market, and Qualcomm’s strategic focus on automotive technology. Highlighting the shift from hardware to software-driven innovations, Don shares how Qualcomm is leveraging AI across various devices and emphasizes the importance of ethical AI and collaborative governance. Discover how Qualcomm is building a community around its Snapdragon brand and driving the future of digital experiences. Learn more about the evolving tech landscape and Qualcomm’s innovative strategies.

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eCommerce, Tech, Financial Services Matt Britton eCommerce, Tech, Financial Services Matt Britton

Navigating the Evolving Consumer Payment Landscape: Insights from Klarna’s CMO, David Sandstrom

In a recent episode of The Speed of Culture, Klarna's CMO David Sandstrom discussed the evolution of consumer payment preferences, the rise of buy now, pay later (BNPL) models, and the future of e-commerce. Drawing from his extensive experience in the agency world and his role at Klarna, David highlighted the shift towards alternative payment methods driven by younger generations wary of credit card debt. He also explored the integration of AI in personalized shopping experiences, positioning Klarna as a leader in the evolving digital landscape. Discover how Klarna's innovative approach is transforming the payment industry and what it means for consumers and merchants alike.

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Tech, eCommerce Matt Britton Tech, eCommerce Matt Britton

From Meaningful Storytelling to Measurable Success with Dana Marineau, Chief Marketing Officer at Rakuten

Dana Marineau, Chief Marketing Officer at Rakuten, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Dana shares her perspective on the evolution of digital marketing in the gaming industry, her team's role in transforming Rakuten's brand image, and their strategies for building brand awareness in a competitive market.

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CPG, Food & Beverage Matt Britton CPG, Food & Beverage Matt Britton

Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America

Brett O'Brien, Chief Marketing Officer at Frito-Lay North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They explore Brett’s focus on transparency in the food industry, the power of sports in driving brand awareness, the importance of growth and consumer-centricity in marketing.

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Tech, Media Matt Britton Tech, Media Matt Britton

The Power of Brand with Adrienne Lofton, Vice President of Global Consumer Marketing at Google

In today’s episode of The Speed of Culture podcast, we sat down with Adrienne Lofton, vp of global consumer marketing at Google, to discuss her career journey and the power of brand in marketing. She also shares Google’s innovative culture, the fast-paced nature of the tech industry, and the importance of diversity and inclusion in the workplace.

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Entertainment, Media, eCommerce Matt Britton Entertainment, Media, eCommerce Matt Britton

The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media

To dive deep into Paris Hilton’s extraordinary evolution into an inspirational brand figure for the younger generation and the exciting future of 11:11 Media, Suzy founder and CEO Matt Britton sat down with Krystal Hauserman, CMO of 11:11 Media, on the latest episode of The Speed of Culture podcast.

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Tech, Travel, Media Matt Britton Tech, Travel, Media Matt Britton

Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising

Today, we are honored to sit down with Mark Grether, vp and general manager at Uber Advertising, to delve into the brand’s ascension as a powerhouse in the retail media network. Grether sits down Matt Britton for a deep dive into the world of Uber Advertising and its transformation into a dominant retail media network. Grether reveals how Uber Advertising harnesses first-party data to engage consumers, measure ROI and offers exciting advertising opportunities on both the delivery and mobility sides.

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Media, Entertainment, Advertising Matt Britton Media, Entertainment, Advertising Matt Britton

At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan

Dr. Marcus Collins, clinical assistant professor of marketing at the University of Michigan and best-selling author of For the Culture, joins Matt Britton again on a new episode of The Speed of Culture podcast to discuss the role of culture in our everyday lives and its impact on consumer behavior and brands.

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Food & Beverage, Retail Matt Britton Food & Beverage, Retail Matt Britton

Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company

In the latest episode of The Speed of Culture podcast, Linda Lee joins Suzy founder and CEO Matt Britton to discuss her unconventional path from engineering to marketing, her invaluable experiences at Procter & Gamble and General Mills, and her deep insights into what it takes to solve complex problems and thrive in the fast-paced world of marketing.

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Media, Entertainment, Tech Matt Britton Media, Entertainment, Tech Matt Britton

The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success

Barstool Sports has managed to successfully preserve and nurture its distinctive cultural DNA. At the forefront of this remarkable journey is Erika Ayers, CEO of Barstool Sports, who joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture to unveil the game-changing elements of a successful company expansion and shed light on the dynamic transformations within the media landscape.

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QSR, Food & Beverage, Retail Matt Britton QSR, Food & Beverage, Retail Matt Britton

Transforming The Slurpee For A New Generation With Marissa Jarratt, EVP & Chief Marketing Officer At 7-Eleven

In this engaging podcast episode, Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, discusses her inspiring journey to the top. From dreams of being a Dallas Cowboys cheerleader to a 14-year stint at PepsiCo, Marissa shares her valuable insights into personal and professional growth. The conversation dives deep into her current role at 7-Eleven, revealing how she tackled customer demographics, utilized transaction and customer data, and faced the unique challenges of the convenience store industry. She opens up about her efforts to modernize the iconic 7-Eleven brand, including her successful rebranding of the Slurpee brand and her commitment to sustainability. This episode is packed with practical advice for those looking to emulate her path to success, urging listeners to take risks, embody good behavior, and foster curiosity.

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Financial Services, Tech Matt Britton Financial Services, Tech Matt Britton

Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer 

In this insightful podcast episode, Andrea Brimmer, the Chief Marketing and PR Officer at Ally Financial, shares her journey from the advertising world to the digital banking realm. She provides an in-depth view of the transition of Ally Financial to a digital bank and the subsequent shifts in consumer behavior due to the launch of the iPhone and the COVID pandemic. The episode also delves into the intersection of gaming and financial literacy, exploring the potential of payment models and consumer behavior in esports. Furthermore, it explores the significant changes in NCAA athlete sponsorships and their anticipated impact on college athletics. Key discussions include monetizing Animal Crossing, building digital banks, and exploring the future of finance, gaming, and sports.

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Financial Services, Tech Matt Britton Financial Services, Tech Matt Britton

Lara Balazs, Chief Marketing Officer at Intuit, On Why The Bottom Of The Marketing Funnel Is Not Where You Start

In this enlightening episode, we dive into the riveting career journey of Lara Balazs, the Chief Marketing Officer at Intuit. Lara shares valuable insights drawn from her experiences at prestigious brands like GAP, Nike, Visa, and Amazon, culminating in her current role at Into It. The discussion delves into her innovative strategies in tackling recessions, the evolving landscape of branding, and the importance of seizing initiative in the face of elusive opportunities. As a high-ranking female executive, Lara sheds light on her career transition, her unique approach to balancing various roles, and her thoughts on the future impact of generative AI and blockchain in marketing. Listen in for an inspiring masterclass in marketing, leadership, and overcoming adversity.

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Retail, Tech Matt Britton Retail, Tech Matt Britton

Balancing Tradition and Innovation as CMO of the Fortune 1 Company With Walmart Chief Marketing Officer William White

Discover the secrets behind balancing heritage and innovation at one of the world's most iconic brands, as we chat with William White, Chief Marketing Officer at Walmart. William takes us on his journey from aspiring rock star to marketing mogul, offering invaluable lessons on curiosity, understanding consumer trends, and navigating complex corporate landscapes. Don't miss the chance to learn from one of the best in marketing leadership!

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Food & Beverage, Tech, QSR Matt Britton Food & Beverage, Tech, QSR Matt Britton

The Speed of Culture Podcast: The Incredible Journey of Kofi Amoo-Gottfried to CMO of DoorDash

Kofi Amoo-Gottfried, the Chief Marketing Officer at DoorDash, shared his incredible journey from growing up in Ghana to becoming a key figure in the marketing world. In this inspiring conversation, Kofi discusses the importance of understanding people and their behaviors, taking risks, and navigating change to build a successful business.

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QSR, Food & Beverage, Retail Matt Britton QSR, Food & Beverage, Retail Matt Britton

The Intimacy of Data With Tariq Hassan Chief Marketing Officer Of McDonald's

Hassan joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast to dive deep into how the evolution of technology has changed his role as a marketer over time, how data actually allows marketers to leverage a more human approach, and how to create a relatable and meaningful brand.

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Food & Beverage, CPG Matt Britton Food & Beverage, CPG Matt Britton

Redefining Consumer Engagement and Brand Building with Todd Kaplan, Chief Marketing Officer of Pepsi at PepsiCo

Todd Kaplan, Chief Marketing Officer of Pepsi at PepsiCo, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they discuss the growth of AI and Web3, the evolution of content creation, and how context matters now more than ever.

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Financial Services Matt Britton Financial Services Matt Britton

Visa’s CMO Frank Cooper III on finding your own personal sense of purpose

In this episode of the Speed of Culture podcast, Suzy founder and CEO Matt Britton sits down with Cooper III to discuss his outstanding multi-industry marketing career, his passion for helping people develop a healthy relationship with money and how to find your sense of purpose by applying the concept of Ikigai in everything you do.

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