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Matt Britton speaking on stage
Gen Z Keynote Speaker

Decoding Gen Z, AI
& The New Consumer

Matt Britton has spent 25 years at the intersection of generational change and business strategy. His Gen Z keynotes turn demographic data into clear, actionable frameworks built to help C-suites, brands, and leadership teams connect with the most influential consumer generation in the market.

Book Matt to Speak → View Speaker HQ

Trusted By Leading Global Gen Z Brands

Google Microsoft TikTok PepsiCo Netflix Coca-Cola Tapestry Subaru Citibank Just Eat HP Blackstone Coldwell Banker
45M+
Gen Alpha Americans
entering the market
$360B
Annual spending power
of Gen Z in the US
72%
Gen Z influence
family purchases
2027
Gen Z becomes the
largest workforce cohort
Why Matt

The authority brands trust

Matt Britton is both an operator and strategist. As CEO of Suzy, he works directly with enterprise brands to understand real consumer behavior. His keynotes reflect live data, not theory.

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Real Data, Not Theory
Insights grounded in live consumer intelligence, not recycled trend reports.
Current and Actionable
Focused on what is happening now and what leaders should do next.
High Engagement
A visual, fast-paced presentation style designed to hold attention and drive action.
Future-Oriented Perspective
Connects generational change with AI transformation into a single, clear narrative.
Watch Matt In Action

See what 500+ audiences
have experienced

A fast-paced, visual storytelling approach — devoid of bullet points — that captures audiences from the first moment.

Speaker Demo Reel
Client Feedback

Trusted by leaders shaping the future of business

Executives and event organizers rely on Matt to translate AI and consumer shifts into clear, actionable strategy.

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Matt Britton keynote speaker testimonials

Matt Britton is a highly rated keynote speaker trusted by Fortune 500 executives for insights on AI, consumer behavior, and business transformation.

Featured Keynotes

Gen Z talks built for your audience

Each keynote is tailored to your industry and conference theme. These are the most-requested formats.

01

Gen Z: A to Z

A comprehensive deep-dive into what makes Gen Z tick — their values, spending habits, social behaviors, and what brands must do to earn their trust and loyalty in a fragmented attention economy.

Consumer Behavior Brand Strategy Marketing
02

The New Consumer Mindset

Gen Z and Millennials are rewriting the rules of commerce. From values-led purchasing to the creator economy, Matt maps how the new consumer operates and what that means for every brand in the room.

Gen Z + Millennial Commerce Culture
03

Gen Z Meets AI: The Collision Course

The first generation to grow up with AI will also be the first to expect AI-powered experiences from the brands they engage with. Matt explores what this convergence means for marketing, work, and commerce.

AI Gen Z Future of Work
04

Generation Alpha: The Next Wave

Born 2010 to 2025, Gen Alpha are the first true AI natives. Matt previews the consumer behaviors, expectations, and cultural forces that will define this generation and why smart companies are preparing now.

Gen Alpha Future Consumer Long-term Strategy
05

The Workforce of Tomorrow

By 2027, Gen Z will be the largest cohort in the workforce. Matt helps leadership teams understand how to attract, retain, and manage a generation that thinks, communicates, and collaborates differently.

HR & Leadership Workplace Culture Talent
06

Consumer Centricity in a Generational Shift

How do you build a consumer-centric organization when the consumer is changing faster than your strategy can keep up? Matt brings frameworks from Suzy to show how data-driven brands stay ahead.

Strategy Consumer Intelligence Data
Gen Z by the Numbers

Why this generation demands a new playbook

Gen Z is not a niche demographic — they are the engine of cultural and commercial change. Every strategy built for the last decade of consumers needs to be rethought from the ground up.
Attention Economy
8 sec
Average Gen Z attention span — down from 12 seconds in 2000. Brands have one moment to earn the next.
Digital Commerce
54%
Of Gen Z have purchased a product directly through social media — making social commerce a primary channel, not a supplementary one.
Values-Led Purchasing
73%
Of Gen Z consumers say they will pay more for products from brands that demonstrate sustainability and social responsibility.
Creator Economy
$480B
Projected creator economy value by 2027. Gen Z is not just consuming content — they are building the distribution channels your brand needs to reach them.
The Workforce Shift
Largest Cohort by 2027
Gen Z will surpass every other generation in workforce participation within the next two years. Organizations that have not built a Gen Z talent and management strategy are already behind. Matt's keynotes equip leadership teams with the frameworks to lead this generation effectively.

Top 2026 Trends In Consumer AI, Live From AdWeek at CES

January 9, 2026
Las Vegas NV
Top 2026 Trends In Consumer AI, Live From AdWeek at CESView Details →

CES 2026: Segun Oduolowu Interviews Matt Britton on How AI Will Rewrite the 2026 Business Playbook Copy

January 8, 2026
Las Vegas Nevada
CES 2026: Segun Oduolowu Interviews Matt Britton on How AI Will Rewrite the 2026 Business Playbook CopyView Details →

The AI Powered Real Estate Reinvention

November 24, 2025
Houston TX
The AI Powered Real Estate ReinventionView Details →

The Educational Inflection Point & The Rise Of AI

October 24, 2025
New York NY
The Educational Inflection Point & The Rise Of AIView Details →

Why The Future Belongs To The AI Natives

October 24, 2025
Charlotte NC
Why The Future Belongs To The AI NativesView Details →

The Future Of Finance In An AI Powered World

October 24, 2025
Las Vegas NV
The Future Of Finance In An AI Powered WorldView Details →
Generation AI by Matt Britton
Bestseller
The Book

Generation AI — Matt's essential guide to the AI-native generation

"Generation AI" explores the profound societal shifts driven by AI and the emergence of Generation Alpha — the first children born into a world where artificial intelligence is as natural as electricity. A must-read for any leader trying to understand where consumers, workers, and culture are heading.

Buy on Amazon → Read the Briefing Doc
Book Matt

Ready to bring the Gen Z expert to your next event?

Matt speaks at offsites, customer summits, internal workshops, and industry conferences worldwide. Availability is limited — inquire early.

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