Understanding a generation takes curiosity about the people in it. Matt explores the influences, pressures, and expectations behind Gen Z’s choices as customers and colleagues.
The questions are relevant to teams working on customer experience, product choices, culture, and the employee experience. Share your audience so the team can discuss the right emphasis.
Matt’s perspective draws on founding Suzy, writing about youth-driven culture, and conversations with brand leaders. Discuss any specific evidence or research requirements with the team as part of your event brief.
Share the questions you want to explore across generations. The team can discuss a session that connects Gen Z with the themes in Generation AI.
Share your audience, agenda, location, and preferred format. The team can discuss the approach that fits your event.
Tell us about your audience and the Gen Z questions your organization is working through.