Connect With Matt
Matt Britton speaking on stage
GEN Z KEYNOTE SPEAKER / MATT BRITTON

Your Gen Z strategy needs
more than a hoodie.

Understanding a generation takes curiosity about the people in it. Matt explores the influences, pressures, and expectations behind Gen Z’s choices as customers and colleagues.

A selection of organizations Matt has worked with.

Google Microsoft TikTok PepsiCo Netflix Coca-Cola Tapestry Subaru Citibank Just Eat HP Blackstone Coldwell Banker
Trust
Who earns a place in the conversation?
Value
What makes the trade-off worth it?
Work
What does opportunity look like?
Belong
Where do people find their community?
Why Matt

A career spent asking what people want next.

Matt brings the perspective of a company founder, author, and podcast host to questions about consumers and culture.

Discuss a Gen Z Keynote →
Founder of Suzy
A business built around helping organizations understand consumers.
Author of YouthNation
An exploration of brands and youth-driven culture.
Author of Generation AI
A look at the possibilities and challenges of growing up alongside AI.
Host of The Speed of Culture
Conversations with brand leaders about their choices and customers.
Watch Matt In Action

Big questions. A very awake room.

See Matt connect technology, culture, and the people your business wants to understand.

Watch the Speaking Reel
Client Feedback

Let the people in the room
tell you.

Perspectives from event organizers and business leaders who have worked with Matt.

THE CONVERSATION

Look past the label. Find the useful question.

Your audience, priorities, and market help shape the examples and emphasis.

01

Look past the label.

Explore how identity, economic circumstances, communities, and technology shape different experiences within Gen Z. Find the questions your brand needs to ask about the people it wants to reach.

Consumer behavior Identity Context
02

Who gets a place in the group chat?

Examine how people decide which voices to believe, how recommendations travel, and what makes a brand worth discussing.

Trust Recommendations Community
03

What makes something worth it?

Consider the trade-offs around price, convenience, quality, identity, and experience. Explore where your offer earns its place in someone’s life.

Price Quality Experience
04

A fresh look at the employee experience.

Bring the same curiosity to how younger colleagues evaluate opportunity, communication, development, and the role of AI at work.

Work Opportunity Development
05

AI has entered the chat. So has your customer.

An AI keynote about the people using the technology and the decisions facing your business. Explore what changes when customers can ask, compare, create, and choose in new ways.

AI Customers Expectations
06

What happens when childhood gets an AI assistant?

New ways to learn. New influences on choice. New questions for the adults in the room. Matt brings the ideas behind Generation AI to leaders, brands, educators, and parents thinking about the world this generation will inherit.

Gen Alpha Learning Families

A world of change. A room at a time.

See Recent Talks
QUESTIONS WORTH ASKING

A generation deserves more than a stereotype.

Explore how identity, economic circumstances, communities, and technology shape different experiences within Gen Z. Find the questions your brand needs to ask about the people it wants to reach.
Trust
Listen
Examine how people decide which voices to believe, how recommendations travel, and what makes a brand worth discussing.
Value
Choose
Consider the trade-offs around price, convenience, quality, identity, and experience. Explore where your offer earns its place in someone’s life.
Identity
Express
How do people connect a choice with who they are and what matters to them?
Community
Connect
Where do people find recommendations, shared interests, and a sense of belonging?
Work
A fresh look at the employee experience.
Bring the same curiosity to how younger colleagues evaluate opportunity, communication, development, and the role of AI at work.
THE BOOK
The Book

A new generation. A new set of questions.

Generation AI explores what growing up with artificial intelligence could mean for our homes, classrooms, workplaces, and markets. A book for anyone helping shape that future.

Questions about booking a Gen Z and millennial keynote speaker

What does a Gen Z keynote from Matt Britton cover?

How Gen Z and millennials discover, trust, buy, and work. Matt covers the shift from search to social and AI discovery, the authenticity test brands now face, Gen Z in the workplace, and what Gen Alpha signals next, drawing on his books YouthNation and Generation AI and on Suzy consumer research.

Is this talk relevant beyond marketing teams?

Yes. HR and talent leaders use it to recruit and retain Gen Z employees, product and CX teams use it to design for younger customers, and financial services and real estate firms use it to reach first-time buyers and investors.

How is the data sourced?

From Suzy, the AI-powered consumer intelligence platform Matt founded and chairs, and from the research behind YouthNation (Wiley, 2015) and Generation AI (Wiley, 2025). Matt has studied youth culture since founding the youth marketing agency MRY in 2002.

Can the keynote cover Gen Z and Gen Alpha together?

Yes. A combined session covers Gen Z, millennials, and Generation Alpha, the first generation growing up with AI, and shows how each one changes demand, trust, and talent strategy.

What formats are available?

In-person keynotes of 45 to 75 minutes, virtual keynotes, fireside chats, and half-day workshops, for corporate events, marketing conferences, and Gen Z focused summits.

How do we book?

Send your date, location, audience size, and format through mattbritton.com/contact. The team replies within one business day with availability and next steps.

THE NEXT CONVERSATION

Build a better conversation with your next customer.

Tell us about your audience and the Gen Z questions your organization is working through.