Connect With Matt
Matt Britton speaking on stage
GEN Z KEYNOTE SPEAKER / MATT BRITTON

Your Gen Z strategy needs
more than a hoodie.

Understanding a generation takes curiosity about the people in it. Matt explores the influences, pressures, and expectations behind Gen Z’s choices as customers and colleagues.

A selection of organizations Matt has worked with.

Google Microsoft TikTok PepsiCo Netflix Coca-Cola Tapestry Subaru Citibank Just Eat HP Blackstone Coldwell Banker
Trust
Who earns a place in the conversation?
Value
What makes the trade-off worth it?
Work
What does opportunity look like?
Belong
Where do people find their community?
Why Matt

A career spent asking what people want next.

Matt brings the perspective of a company founder, author, and podcast host to questions about consumers and culture.

Discuss a Gen Z Keynote →
Founder of Suzy
A business built around helping organizations understand consumers.
Author of YouthNation
An exploration of brands and youth-driven culture.
Author of Generation AI
A look at the possibilities and challenges of growing up alongside AI.
Host of The Speed of Culture
Conversations with brand leaders about their choices and customers.
Watch Matt In Action

Big questions. A very awake room.

See Matt connect technology, culture, and the people your business wants to understand.

Watch the Speaking Reel
Client Feedback

Let the people in the room
tell you.

Perspectives from event organizers and business leaders who have worked with Matt.

THE CONVERSATION

Look past the label. Find the useful question.

Your audience, priorities, and market help shape the examples and emphasis.

01

Look past the label.

Explore how identity, economic circumstances, communities, and technology shape different experiences within Gen Z. Find the questions your brand needs to ask about the people it wants to reach.

Consumer behavior Identity Context
02

Who gets a place in the group chat?

Examine how people decide which voices to believe, how recommendations travel, and what makes a brand worth discussing.

Trust Recommendations Community
03

What makes something worth it?

Consider the trade-offs around price, convenience, quality, identity, and experience. Explore where your offer earns its place in someone’s life.

Price Quality Experience
04

A fresh look at the employee experience.

Bring the same curiosity to how younger colleagues evaluate opportunity, communication, development, and the role of AI at work.

Work Opportunity Development
05

AI has entered the chat. So has your customer.

An AI keynote about the people using the technology and the decisions facing your business. Explore what changes when customers can ask, compare, create, and choose in new ways.

AI Customers Expectations
06

What happens when childhood gets an AI assistant?

New ways to learn. New influences on choice. New questions for the adults in the room. Matt brings the ideas behind Generation AI to leaders, brands, educators, and parents thinking about the world this generation will inherit.

Gen Alpha Learning Families

A world of change. A room at a time.

See Recent Talks
QUESTIONS WORTH ASKING

A generation deserves more than a stereotype.

Explore how identity, economic circumstances, communities, and technology shape different experiences within Gen Z. Find the questions your brand needs to ask about the people it wants to reach.
Trust
Listen
Examine how people decide which voices to believe, how recommendations travel, and what makes a brand worth discussing.
Value
Choose
Consider the trade-offs around price, convenience, quality, identity, and experience. Explore where your offer earns its place in someone’s life.
Identity
Express
How do people connect a choice with who they are and what matters to them?
Community
Connect
Where do people find recommendations, shared interests, and a sense of belonging?
Work
A fresh look at the employee experience.
Bring the same curiosity to how younger colleagues evaluate opportunity, communication, development, and the role of AI at work.
THE BOOK
The Book

A new generation. A new set of questions.

Generation AI explores what growing up with artificial intelligence could mean for our homes, classrooms, workplaces, and markets. A book for anyone helping shape that future.

Questions about Gen Z keynotes

What does a Gen Z keynote from Matt Britton cover?

Understanding a generation takes curiosity about the people in it. Matt explores the influences, pressures, and expectations behind Gen Z’s choices as customers and colleagues.

Is this talk relevant beyond marketing teams?

The questions are relevant to teams working on customer experience, product choices, culture, and the employee experience. Share your audience so the team can discuss the right emphasis.

How is the data sourced?

Matt’s perspective draws on founding Suzy, writing about youth-driven culture, and conversations with brand leaders. Discuss any specific evidence or research requirements with the team as part of your event brief.

Can the keynote cover Gen Z and Gen Alpha together?

Share the questions you want to explore across generations. The team can discuss a session that connects Gen Z with the themes in Generation AI.

What formats are available?

Share your audience, agenda, location, and preferred format. The team can discuss the approach that fits your event.

How do we book?

Tell us about your audience and the Gen Z questions your organization is working through.

THE NEXT CONVERSATION

Build a better conversation with your next customer.

Tell us about your audience and the Gen Z questions your organization is working through.