How Gen Z and millennials discover, trust, buy, and work. Matt covers the shift from search to social and AI discovery, the authenticity test brands now face, Gen Z in the workplace, and what Gen Alpha signals next, drawing on his books YouthNation and Generation AI and on Suzy consumer research.
Yes. HR and talent leaders use it to recruit and retain Gen Z employees, product and CX teams use it to design for younger customers, and financial services and real estate firms use it to reach first-time buyers and investors.
From Suzy, the AI-powered consumer intelligence platform Matt founded and chairs, and from the research behind YouthNation (Wiley, 2015) and Generation AI (Wiley, 2025). Matt has studied youth culture since founding the youth marketing agency MRY in 2002.
Yes. A combined session covers Gen Z, millennials, and Generation Alpha, the first generation growing up with AI, and shows how each one changes demand, trust, and talent strategy.
In-person keynotes of 45 to 75 minutes, virtual keynotes, fireside chats, and half-day workshops, for corporate events, marketing conferences, and Gen Z focused summits.
Send your date, location, audience size, and format through mattbritton.com/contact. The team replies within one business day with availability and next steps.