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Building the future of
consumer intelligence
Matt founded Suzy to eliminate guesswork from business decisions. Today, it's the leading end-to-end consumer insights platform trusted by Fortune 500 brands — powered by AI, driven by real consumers, and built to move at the speed of culture.
From agency veteran to
software founder
Matt's entrepreneurial journey started in 2002 when he founded MRY, a digital marketing agency that grew from a one-person startup to a global powerhouse with 500+ employees before being acquired by Publicis Groupe. During those two decades working with Fortune 500 clients, one insight kept resurfacing: billion-dollar decisions were being made on guesswork.
In 2016, Matt took over CrowdTap — a company he had originally incubated inside MRY — and reimagined it as Suzy, a real-time consumer intelligence platform. The vision was simple but ambitious: give every enterprise team instant access to the voice of real consumers.
Today, Suzy integrates quantitative and qualitative research, AI-powered analysis, and high-quality proprietary audiences into a single connected platform — enabling teams to conduct iterative research with agency-quality rigor at a fraction of the traditional cost.
Powering decisions at
Fortune 500 enterprises
From CPG to finance, media to tech — Suzy helps the world's most iconic brands validate assumptions, test ideas, and move with consumer-backed conviction.
Plus Google, Coca-Cola, Nestlé, Netflix, Unilever, Johnson & Johnson, Starbucks, and 300+ other enterprise brands
One ecosystem. Every
research methodology.
Suzy unites quantitative and qualitative research, AI-powered analysis, and proprietary audiences — eliminating the fragmentation that plagues enterprise research teams.
Powerful enough for complex research projects — monadic testing, MaxDiff, TURF analysis, heatmapping — and intuitive enough for quick-turn insights.
AI-moderated conversational research that captures authentic consumer voices at scale. The depth of qualitative with the speed of quantitative.
A dynamic trend-tracking engine that surfaces shifting consumer sentiment in real time — helping brands stay ahead of cultural and behavioral changes.
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