Matt Britton speaking about Generation Alpha

Gen Alpha Keynote Speaker

Understanding
Generation Alpha

The first generation raised with AI will redefine consumers, employees, and culture.

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2B+Global

100%AI native

2040Workforce

Trusted By Leading Global Gen Alpha Brands

Bestseller

The Definitive Guide

Generation AI — the book that named the generation

Matt didn't just study Gen Alpha — he wrote the playbook. "Generation AI" is the national bestselling book that first defined how artificial intelligence is reshaping childhood, parenting, education, and the consumer economy from the ground up. Published by Wiley, it has become required reading for Fortune 500 leadership teams, educators, and policymakers preparing for the AI-native future.

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2.8B

Gen Alpha born globally
by 2025

100%

Raised with AI assistants
from birth

65%

Will work in jobs that
do not exist yet

2040

First Gen Alpha cohort
enters the workforce

Why Matt

The expert who wrote the book on the AI-native generation

Matt Britton literally wrote "Generation AI," the national bestseller on how Gen Alpha will reshape business, culture, and society. As CEO of Suzy, he does not just study consumer behavior. He builds the AI-powered tools that Fortune 500 brands use to measure it in real time.

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The Definitive Voice on Gen Alpha

Author of "Generation AI," the national bestselling book that maps the first generation raised with artificial intelligence as a constant companion. Matt does not just observe Gen Alpha. He has defined the framework the business world uses to understand them.

AI-Native Perspective

Unlike analysts who view Gen Alpha from the outside, Matt builds production AI systems daily. He understands the technology shaping this generation because he ships it, giving audiences an insider view few other speakers can deliver.

Data-Driven, Not Theoretical

Every insight is backed by Suzy's proprietary consumer intelligence platform, the same tool used by Google, P&G, and Netflix. Matt's Gen Alpha keynotes are built on real behavioral data from millions of consumers, not recycled think pieces.

Future-Ready Frameworks

Gen Alpha will not enter the workforce until 2040, but the brands that prepare now will lead. Matt gives leadership teams the strategic frameworks to build products, recruit talent, and design experiences for a generation that thinks AI-first by default.

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The keynote that defines
the AI-native generation

A fast-paced, visual storytelling approach that connects Gen Alpha's AI-first world to the strategic decisions your organization needs to make today, with no bullet points and no jargon.

Speaker Demo Reel

Featured Keynotes

Gen Alpha talks built for forward-thinking leaders

Each keynote is customized to your industry, audience, and strategic timeline. These are the most-requested Gen Alpha formats.

01

Generation AI: The Book Talk

The keynote based on Matt's national bestseller. A deep exploration of Gen Alpha, the first generation raised with AI from birth, and how they will reshape consumer behavior, education, work, and culture by 2040.

Gen Alpha AI Natives Culture

02

The AI-Native Consumer

Gen Alpha expects AI-powered experiences by default. Matt maps how brands must redesign their products, services, and customer journeys for a generation that has never known a world without smart assistants and personalized recommendations.

Consumer Strategy Product Design AI

03

Parenting in the Age of AI

Gen Alpha's parents, Millennials, are making purchasing decisions shaped by their children's relationship with AI. Matt explores the family dynamics driving a trillion-dollar market shift in real time.

Family Dynamics Millennial Parents Purchase Influence

04

Education Reimagined

AI tutors, personalized learning paths, and the collapse of the traditional classroom model. Matt explains what Gen Alpha's education experience means for workforce readiness, talent pipelines, and the future of credentials.

Education Workforce AI Tutoring

05

Building for 2040

The first Gen Alpha cohort enters the workforce in 2040. Matt gives leadership teams the long-range strategic frameworks to build products, recruit talent, and design brand experiences for the most AI-fluent generation in history.

Long-term Strategy Talent Brand Building

06

From Gen Z to Gen Alpha: The Full Arc

The connective tissue between Gen Z and Gen Alpha, how the generational shift accelerates from digital-native to AI-native, and why companies must prepare for both simultaneously rather than choosing one cohort over the other.

Gen Z + Alpha Generational Strategy Consumer Evolution

Gen Alpha by the Numbers

The generation that will rewrite every assumption

Gen Alpha is already shaping $1.7 trillion in annual household spending through its influence on Millennial parents. By 2040, this cohort will be a primary consumer, employee, and cultural force.

AI From Birth

100%

Gen Alpha has been exposed to AI-powered devices and services before age 5. Smart speakers, AI tutors, and algorithmic content feeds are baseline experiences, not novelties.

Household Influence

$1.7T

Annual household spending influenced by Gen Alpha globally. Millennial parents increasingly consult their children on everything from technology purchases to travel decisions.

Screen-First Learning

5 hrs

Average daily screen time for children ages 8 to 12. Gen Alpha does not separate learning from entertainment and expects interactive, personalized experiences in both.

Population Scale

2.8B

Gen Alpha members worldwide by 2025, making it the largest generation in history. Every industry from healthcare to real estate will need to understand its expectations.

The 2040 Workforce

First AI-Native Employees

When Gen Alpha enters the workforce around 2040, it will arrive with different expectations about tools, communication, and career paths. This group will not need to learn AI. It will expect AI embedded in every workflow. Companies that build AI-native processes now will be better positioned to attract top talent from this generation.

Book Matt

Ready to bring the world's leading Gen Alpha expert to your next event?

Matt speaks at offsites, customer summitts, internal workshops, and industry conferences worldwide. Availability is limited — inquire early.

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Understanding
Generation Alpha

Generation AI — the book that named the generation

The expert who wrote the book on the AI-native generation

Trusted by leaders shaping the future of business

Matt Britton keynote speaker testimonials

The keynote that defines
the AI-native generation