Thoughts on AI, consumer behavior, and the business questions underneath the headlines. For people who like understanding what’s happening and thinking about what to do next.
Meta, Walmart, Stripe and Sierra just redefined the customer. Matt Britton breaks down what the Personal Agent Protocol means for brand trust and visibility.
OpenAI just turned ChatGPT into an ad platform for 1.2B weekly users, but only 23% of consumers trust AI recommendations. Matt Britton breaks down the gap.
NielsenIQ data shows 55% of consumers now let AI shape purchases. Matt Britton explains why most CMOs can't measure the shift fast enough.
NIQ's 2027 outlook reveals 55% of shoppers now rely on AI for product discovery. Matt Britton explains why legacy marketing funnels are failing Fortune 500 brands.
NIQ finds 55% of consumers now rely on AI for product discovery. Matt Britton explains why brand visibility in AI recommendations is the new battleground.
ChatGPT advertising hit a $1B run rate in 200 days. Matt Britton breaks down what this means for brand strategy, attribution, and AI consumer discovery.
New field experiments reveal Google's AI Mode lowers trust and satisfaction. Matt Britton explains what this means for brand discoverability in 2026.
Five AI platforms launched personal agents in 24 days. Matt Britton breaks down what the AI agent race means for brand loyalty, discovery, and agentic commerce.
Adobe's new holiday forecast reveals AI shopping agents are reshaping Q4 2026. Matt Britton breaks down why brands need agent-ready strategies now.
Amazon, ChatGPT, and Google AI Mode recommend wildly different retailers. Matt Britton breaks down why AI agent visibility now decides holiday sales.
Amazon's AI overwhelmingly favors its own store while ChatGPT spreads picks wide. Matt Britton explains why "share of model" now rivals share of shelf.
New 2026 data shows daily AI users are 2.5x more likely to pay for human support. Matt Britton explains why AI adoption metrics are hiding a trust crisis.
Google's Gemini-Flipkart checkout test marks the start of agentic commerce. Matt Britton breaks down what it means for Fortune 500 brand visibility and sales.
Amazon's block of Meta's Muse AI agent exposes a bigger fight: who owns the customer relationship as agentic AI reshapes retail. Matt Britton explains the stakes.
NIQ data shows 51% of U.S. shoppers now use AI tools to shop. Matt Britton breaks down why this tipping point demands a new brand playbook.
Bring a conversation about AI and changing consumers to your next event.
Explore keynote topics →
Explore the podcast for conversations with the leaders working through change.
Tell us about the audience you want to inspire or the business question you want to work through. Let’s explore where Matt can help.
