Thoughts on AI, consumer behavior, and the business questions underneath the headlines. For people who like understanding what’s happening and thinking about what to do next.
AI agents now drive majority of web traffic and Shopify orders surged 13x. Matt Britton explains why brands must sell to bots, not just humans, now.
Amazon blocks AI shopping bots while Walmart opens checkout to them. Matt Britton breaks down the retail fork every brand must navigate this holiday season.
New GWI data shows 58% of leaders acted on bad AI insight. Matt Britton breaks down the AI trust gap in marketing and what Fortune 500 teams must fix now.
Amazon blocks AI shopping agents while Walmart opens its gates. Matt Britton breaks down what this agentic commerce split means for retail media and brands.
AI agent shopping sessions jumped 25x in under a year. Matt Britton breaks down what the agentic commerce shift means for Fortune 500 brands.
AI shopping agents are rewriting retail media rules. Matt Britton breaks down the $74B Amazon-Walmart showdown and what it means for every CMO.
Visa's new benchmark shows AI shopping agents fail 42.8% of test runs. Matt Britton explains why agentic commerce is now a brand trust crisis, not a tech glitch.
New data shows 59% of shoppers would ditch their favorite brand on an AI's recommendation. Matt Britton explains why brand loyalty now depends on winning the "AI shelf."
New Adobe data reveals 59% of shoppers trust AI over brands. Matt Britton explains why loyalty now belongs to algorithms, not logos.
Half of consumers won't let AI agents pay, yet no retailer can fully track AI sales. Matt Britton on closing the trust and attribution gap.
Nearly half of AI-recommended purchases get returned. Matt Britton breaks down the data quality gap behind the agentic commerce trust crisis.
McKinsey's 21,000-consumer survey shows AI search now beats Google in shopping influence. Matt Britton breaks down what CMOs must do before the holidays.
New McKinsey data shows AI shopping behavior now drives more purchases than retailer sites and search combined. Matt Britton breaks down what Fortune 500 leaders must do next.
New data reveals AI assistants are vetoing purchases, not just recommending them. Matt Britton explains why brands must win AI's judgment and human trust.
Walmart just opened its marketplace to AI shopping agents before the holidays, but new data shows only 5% of consumers trust AI to handle payment.
Bring a conversation about AI and changing consumers to your next event.
Explore keynote topics →
Explore the podcast for conversations with the leaders working through change.
Tell us about the audience you want to inspire or the business question you want to work through. Let’s explore where Matt can help.
