Thoughts on AI, consumer behavior, and the business questions underneath the headlines. For people who like understanding what’s happening and thinking about what to do next.
New data shows 65% of shoppers plan to use AI this holiday season, but only 8% of retailers feel ready. Matt Britton breaks down what CMOs must do now.
Walmart is converting its record $2.9 billion tariff refund into 11,000 price cuts, using government money as a competitive weapon while rivals pocket their windfalls.
Meta's Hatch AI agent signals the collapse of search-then-click marketing. Matt Britton breaks down the 90-day audit brands need before ask-then-buy takes over.
As AI generates polished images in seconds, young people are flocking to art schools and plein air painting groups. The human process is becoming the product.
OpenAI's expansion of ChatGPT Ads to 31 European markets signals a new advertising channel. Matt Britton breaks down what CMOs must do now.
Non-human identities now outnumber human identities 144-to-1 in enterprise applications. The companies deploying AI agents fastest may not be the winners.
Reddit's ChatGPT citations fell 86% in days. Matt Britton explains why generative engine optimization is now a live business risk Fortune 500 leaders must monitor daily.
OpenAI's ChatGPT Ads launch across 31 European markets and Reddit's overnight citation collapse prove AI chat is now a volatile media channel CMOs must monitor in real time.
New Pew data shows AI excitement collapsing as trust erodes. Matt Britton explains why Fortune 500 brands must deliver results, not messaging.
Rechat and RealAnalytica launch AI workforce tools that let solo agents compete with large brokerages. The real story is MCP becoming the industry's new infrastructure layer.
OpenAI's 2027 IPO timeline and 40% enterprise revenue mix signal aggressive ChatGPT monetization ahead. Matt Britton breaks down what it means for brands.
New data shows gen AI consumer reliance has shifted from novelty to compulsion. Matt Britton explains why brands invisible to AI are becoming invisible to buyers.
AI investment is quietly driving up consumer prices on electronics, software, and energy. Matt Britton explains why Fortune 500 leaders must act now.
Mod Op's GEO 50 benchmark reveals top brands are missing from ChatGPT, Claude, and Perplexity answers. Matt Britton on the new AI-visibility mandate.
New research shows AI tools now beat TikTok and Instagram for shopper trust. Matt Britton unpacks what this means for CMOs and the future of retail marketing.
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