Thoughts on AI, consumer behavior, and the business questions underneath the headlines. For people who like understanding what’s happening and thinking about what to do next.
69% of Americans now trust AI to shop for them. Matt Britton breaks down the Validation Economy data and what it means for brand discoverability in 2026.
OpenAI's five-market ChatGPT ads expansion signals a new advertising era. Matt Britton breaks down what CMOs must do now to win in conversational AI.
AI shopping agents now discover, compare, and buy on consumers' behalf. Matt Britton explains why loyalty programs are becoming invisible to machines.
Walmart, Ulta and Wayfair chase AI shopping traffic but refuse to hand over checkout. Matt Britton breaks down the real battle: who owns the customer.
Three new surveys confirm AI holiday shopping trends 2026 have crossed from novelty to default. Matt Britton explains why brands are already behind for Q4.
72% of shoppers now ask AI for gift ideas. Matt Britton explains why AI holiday shopping trends 2026 are rewriting retail discovery, loyalty, and CMO strategy.
Gen Z now treats ChatGPT and Claude like consumer brands, not utilities. Matt Britton unpacks the trust paradox Fortune 500 leaders can't ignore.
New data shows 72% of shoppers now ask AI for gift ideas. Matt Britton breaks down what the generational AI divide means for Fortune 500 brands.
72% of shoppers now consult AI for gift ideas. Matt Britton explains why brands invisible to ChatGPT, Claude, and Gemini risk losing the 2026 holiday season.
Four major holiday reports agree shoppers are earlier and pricier-conscious, but clash on AI's impact. Matt Britton explains what CMOs must measure now.
Salesforce says 74% of shoppers trust AI chat picks. Alchemer says 35%. Matt Britton explains why the AI shopper trust gap 2026 demands first-party data.
A new AI skills mismatch is forcing Gen Z to pick a lane. Matt Britton explains what it means for CMOs, CHROs, and the future of work.
August 2, 2026 marks the day AI content disclosure became law in California and the EU. Matt Britton breaks down what it means for brand trust.
Gen Z now shops through AI chat, not search bars. Matt Britton explains why most Fortune 500 brands remain invisible to the agents making purchase decisions.
McKinsey projects agentic commerce will hit $1 trillion by 2030, yet most Fortune 500 pages are invisible to AI. Matt Britton explains why.
Bring a conversation about AI and changing consumers to your next event.
Explore keynote topics →
Explore the podcast for conversations with the leaders working through change.
Tell us about the audience you want to inspire or the business question you want to work through. Let’s explore where Matt can help.
