Thoughts on AI, consumer behavior, and the business questions underneath the headlines. For people who like understanding what’s happening and thinking about what to do next.
Real Brokerage's $880 million acquisition of RE/MAX signals that tech platforms, not legacy brand equity, now determine valuations in residential real estate.
Anthropic's new AI shopping agents blueprint is rewriting retail. Matt Britton explains why agentic commerce ends the funnel and what leaders must do before Q4.
Netflix's jump from two Christmas games to five exclusive NFL broadcasts signals that streaming platforms now control the calendar's most valuable kickoff moments.
BCG data shows AI is now the fastest-growing trusted source for shoppers. Matt Britton explains why Fortune 500 leaders must track "AI perception share."
Shein raised $1.7B in Hong Kong after Western IPO failures while France imposes eco-fees up to €12 per garment. The ultra-cheap model is fragmenting into regional supply chains instead of dying.
Kohl's, Ulta, Gap, and Dollar General earnings calls prove AI shopping assistant ROI is real. Matt Britton breaks down what it means for 2027 AI budgets.
52% of Gen Z investors have redirected investment money to sports betting, treating parlays as a legitimate financial strategy in ways older generations never imagined.
Gen Z, once AI's biggest fans, is now its harshest critic. Matt Britton breaks down the trust data and what it means for brands in 2026.
OpenAI is testing outcome-based pricing that charges only when AI agents complete tasks. This signals a radical shift in how enterprises will buy and deploy autonomous AI systems.
New Pew data reveals adults under 30 have flipped from AI's biggest champions to its biggest skeptics. Matt Britton explains what CMOs must do now.
New Pew data shows Gen Z flipped from AI's biggest fans to its most worried critics. Matt Britton explains what this trust collapse means for brands.
NielsenIQ data shows 74% of shoppers now use AI for product discovery. Matt Britton explains why brand visibility in AI now rivals SEO.
The FTC forced Zillow and Redfin to unwind their $100M rental deal, but the real story is the "co-opetition" model emerging as big tech's antitrust playbook.
65% of shoppers will use AI this holiday season, but only 8% of retailers feel ready. Matt Britton breaks down the AI holiday shopping 2026 readiness gap.
With 25+ countries restricting under-16 access to social media, platforms face an existential choice: prove age verification works at scale or watch their youngest markets disappear.
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