Thoughts on AI, consumer behavior, and the business questions underneath the headlines. For people who like understanding what’s happening and thinking about what to do next.
Salesforce gave its AI agents names and job titles. Matt Britton explains why this forces Fortune 500 leaders to rethink org charts, CX, and trust.
78% of Americans now use AI daily. Matt Britton breaks down TD's 2026 data and what it means for CMOs rebuilding CX, research, and personalization now.
Amazon just made ChatGPT advertising real. Matt Britton breaks down why AI-mediated discovery is now a must-have strategy for Fortune 500 brands.
New 2026 data shows AI consumer adoption has hit a tipping point. Matt Britton explains why AI-first experiences are now the baseline for every brand.
The FTC's unwinding of the Zillow-Redfin rental deal signals that proptech partnerships now face the same antitrust scrutiny as mergers. The ripple effects could reshape real estate tech.
78% of Americans now use AI daily, but trust hasn't kept pace. Matt Britton unpacks the 2026 AI trust gap and what it means for brand strategy.
CazéTV secured all 104 FIFA World Cup 2026 matches in Brazil while legacy broadcaster Globo landed just 55. The real story? Creator-led channels are now winning the sponsorship war too.
New data shows AI consumer adoption 2026 has hit 78%. Matt Britton explains why CMOs who treat this as a milestone, not a mandate, are already behind.
Kraft Heinz abandons its corporate split and bets $600M on brand revival, signaling that financial engineering alone can no longer save legacy food companies from irrelevance.
Grok Bot and Meta's Project Hatch just made autonomous purchasing mainstream. Matt Britton explains why Fortune 500 brands must act now.
With 51% of Gen Z reporting weekend loneliness and 73% wanting alcohol-free gathering spaces, the $2 trillion wellness economy is absorbing dollars that once went to bars.
Kenya's 40,000-person essay-writing industry collapsed in 24 months after ChatGPT launched. It's the first concrete case study of AI labor displacement at scale.
Sponsored ChatGPT placements quadrupled in three months. Matt Britton breaks down why ChatGPT advertising measurement is now a board-level priority for CMOs.
GPT-6 Astra just redefined AI power. But ChatGPT's ad platform still lacks the brand-safety controls CMOs need before committing real budget.
Google's forced Gemini migration hits 3 billion Android devices this week. Matt Britton explains why brands must audit AI visibility now or lose shoppers overnight.
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