Thoughts on AI, consumer behavior, and the business questions underneath the headlines. For people who like understanding what’s happening and thinking about what to do next.
Walmart's new Agent Gateway welcomes AI shopping agents while Amazon blocks them. Matt Britton explains why agentic commerce is retail's next channel shift.
Walmart welcomes AI shopping agents while Amazon blocks them. Matt Britton breaks down what the agentic commerce split means for brand loyalty and CMOs.
AI shopping agents now drive holiday discovery, but most brands still lose the sale. Matt Britton explains how to close the AI conversion gap.
Walmart just launched AI shopping agent controls while Amazon blocks them. Matt Britton breaks down what agentic commerce means for Fortune 500 brands.
Meta's Sundial acquisition proves AI analytics, not model size, is the real Fortune 500 battleground. Matt Britton breaks down what leaders must do now.
Zillow's new Claude connector exposes zero-click commerce. Matt Britton explains why CMOs must shift budgets to answer engine optimization immediately.
Walmart welcomes AI shopping agents while Amazon blocks them. Matt Britton breaks down what the agentic commerce split means for brands in 2027.
New data shows 86% of brands expect AI to make purchases for consumers, but only half of shoppers agree. Matt Britton explains the trust gap.
Brands are automating decisions faster than consumers trust them to. Matt Britton unpacks the 2026 data behind the AI trust gap in consumer experience.
AI surveillance pricing fears are outpacing reality. Matt Britton explains why Fortune 500 brands must lead with transparency before regulators and social media do it for them.
Walmart and McDonald's AI pricing backlash reveals a trust crisis, not a tech problem. Matt Britton explains how transparency wins loyalty.
404 Media's investigation reveals ChatGPT ad targeting privacy risks. Matt Britton breaks down what it means for Fortune 500 brand trust.
Numerator's new AI Consumer Index reveals a $37B AI consumer behavior shift. Matt Britton breaks down what it means for brands and insights teams.
Numerator's new AI Consumer Index reveals $37B in incremental spend from AI-engaged shoppers. Matt Britton breaks down what Fortune 500 leaders must do now.
Numerator's new AI Consumer Index reveals AI-engaged households drive $37B in extra spend. Matt Britton explains why retailers can't wait to act.
Bring a conversation about AI and changing consumers to your next event.
Explore keynote topics →
Explore the podcast for conversations with the leaders working through change.
Tell us about the audience you want to inspire or the business question you want to work through. Let’s explore where Matt can help.
