Thoughts on AI, consumer behavior, and the business questions underneath the headlines. For people who like understanding what’s happening and thinking about what to do next.
Amazon's block of Meta's Muse AI agent exposes a bigger fight: who owns the customer relationship as agentic AI reshapes retail. Matt Britton explains the stakes.
NIQ data shows 51% of U.S. shoppers now use AI tools to shop. Matt Britton breaks down why this tipping point demands a new brand playbook.
New survey data shows AI has turned shoppers into forensic pricing auditors. Matt Britton explains why personalized pricing is now a trust liability, not a growth engine.
Meta's Muse AI shopping agent skips ads for transaction fees, letting AI negotiate and buy for consumers. Matt Britton explains what CMOs must do now.
Major banks warn AI shopping agents outpace consumer protections. Matt Britton explains why this is the starting gun for a brand trust arms race.
Amazon's block of Meta's Muse AI agent reveals the agentic commerce fight every Fortune 500 brand must prepare for now.
Gen Z now drives 64% of prediction market transactions. When housing feels impossible and wages stagnate, speculative bets become a rational portfolio strategy.
AI agents will drive 1-in-5 holiday clicks in 2026. Matt Britton breaks down why most Fortune 500 brands aren't structured to capture that demand.
Workers in AI-exposed roles are seeing 46% pay increases since 2021, while AI has been cited in over 116,000 layoffs through August 2026. This paradox is reshaping the labor market.
OpenAI's ChatGPT Sponsored Agents turn ads into sales conversations. Matt Britton explains why brands now need an AI persona that sells, not just an ad that shows.
AI now shapes 31% of purchase journeys and introduces new brands in over half of them. Matt Britton explains why the funnel is dead.
New research shows AI shopping engines only cite products backed by real reviews. Matt Britton explains why UGC is now the algorithmic currency of commerce.
New data reveals a 54% trust penalty for visible AI ads. Matt Britton explains why 2026's real AI mandate is invisible backend AI, not more AI content.
BCG finds AI now shapes over half of purchase journeys. Matt Britton breaks down what AI brand discovery means for Fortune 500 growth strategy.
Tech's biggest rivals just united to call for an AI slowdown. Matt Britton explains what this trust inflection point means for Fortune 500 brands.
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