Why all of this talk about the NFL losing its grip on America is very much a fallacy.

In 2007 the NFL had 11 of the top 50 shows on television.

In 2017 the NFL had 37 of the top 50 shows on television

The decline in TV ratings is solely due to the decline linear TV viewing

Advertisers really have nowhere else to go to capture the scale that the NFL delivers every week and despite political issues, concussions, etc this league isn’t going anywhere.

Matt Britton