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The operator who explains what's next, then builds it.
Matt Britton is an AI keynote speaker, founder and Executive Chairman of Suzy, founder of Applaude, and the bestselling author of Generation AI and YouthNation. He has delivered more than 500 keynotes across five continents, advised more than 250 Fortune 500 companies, and built three companies that changed how brands understand consumers.
Why leaders book Matt
Most speakers describe the future. Matt builds inside it. He founded Suzy, an AI-powered consumer intelligence platform that lets Fortune 500 brands ask verified consumers a question and get an answer in hours, and he founded Applaude, the AEO platform that shows brands exactly how ChatGPT, Claude, Gemini, and Perplexity describe and recommend them. That means the data he brings on stage is weeks old, not years old, and the AI he demonstrates is software his teams ship, not a slide about someone else's.
His keynotes cover how AI is rewiring consumer behavior, what Generation Z and Generation Alpha will demand of brands and employers, how buying decisions are moving inside AI answer engines, and how leadership teams turn insight into decisions faster than their competitors. Every program is rebuilt for the audience in the room, with sector data and live demonstrations drawn from the client's own category.
The builder's path
Matt founded MRY, one of the first youth-focused digital agencies, and grew it into a global firm working with brands including Coca-Cola, Microsoft, and Visa before its acquisition by Publicis Groupe. Mashable named him Digital Innovator of the Year. In 2015 he published YouthNation (Wiley), a national bestseller on how Millennials reshaped culture, marketing, and business.
In 2018 he founded Suzy, which has raised more than $100 million in venture funding and serves a roster of Fortune 500 clients with a team of 300+. After leading the company as CEO through its growth to enterprise scale, he now serves as Executive Chairman. Through FutureProof, he advises leadership teams on AI transformation and builds production AI software, including Applaude, which measures and improves how brands appear inside AI answers.
In 2025 Wiley published Generation AI, his national bestseller on Generation Alpha, the first cohort raised with AI as a native layer of childhood. He hosts The Speed of Culture on the Adweek Podcast Network, where he interviews the CMOs and founders shaping consumer culture.
On stage
Matt has headlined events for Google, Microsoft, TikTok, Blackstone, KPMG, the National Association of Realtors, and hundreds of industry associations and corporate leadership summits. Audiences consistently describe the same thing: a fast, visual, data-driven session that ends with decisions to make rather than notes to file.
He is a graduate of Boston University and lives in Boca Raton, Florida, with his wife and four children.
Timeline
- 2002Founds MRY, a youth-focused digital agency later acquired by Publicis Groupe
- 2015Publishes YouthNation (Wiley), a national bestseller
- 2018Founds Suzy, the AI-powered consumer intelligence platform
- 2025Publishes Generation AI (Wiley), a national bestseller
- 2026Becomes Executive Chairman of Suzy; launches Applaude, the AEO platform
Approved bios and headshots
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Short bio
Matt Britton is an AI keynote speaker, founder and Executive Chairman of the consumer intelligence platform Suzy, founder of the AEO platform Applaude, and the bestselling author of Generation AI and YouthNation. He has delivered more than 500 keynotes across five continents on AI, consumer behavior, and generational change.
Medium bio
Matt Britton is an AI keynote speaker, founder and Executive Chairman of Suzy, founder of Applaude, and the bestselling author of Generation AI (Wiley, 2025) and YouthNation (Wiley, 2015). Suzy is an AI-powered consumer intelligence platform used by Fortune 500 brands to make decisions in real time; Applaude shows brands how ChatGPT, Claude, Gemini, and Perplexity recommend them. Matt previously founded the digital agency MRY, acquired by Publicis Groupe, and was named Mashable's Digital Innovator of the Year. He has delivered more than 500 keynotes across five continents for organizations including Google, Microsoft, TikTok, Blackstone, and the National Association of Realtors, and hosts The Speed of Culture podcast on the Adweek Podcast Network. He lives in Boca Raton, Florida.
Long bio
Matt Britton is one of the most booked AI keynote speakers in the world and an operator who builds the technology he talks about. He founded Suzy, an AI-powered consumer intelligence platform that lets Fortune 500 brands ask verified consumers a question and get an answer in hours; the company has raised more than $100 million, employs a team of 300+, and Matt now serves as its Executive Chairman. He also founded Applaude, the answer engine optimization platform that shows brands exactly how ChatGPT, Claude, Gemini, and Perplexity describe and recommend them, and advises leadership teams on AI transformation through FutureProof. Earlier, he founded MRY, one of the first youth-focused digital agencies, which grew into a global firm serving Coca-Cola, Microsoft, and Visa before its acquisition by Publicis Groupe; Mashable named him Digital Innovator of the Year. He is the author of two national bestsellers published by Wiley: YouthNation (2015), on how Millennials reshaped business, and Generation AI (2025), on the first AI-native generation. Matt has delivered more than 500 keynotes across five continents, appears regularly on CNN, Bloomberg, CNBC, and Fox Business, and hosts The Speed of Culture on the Adweek Podcast Network. A Boston University graduate, he lives in Boca Raton, Florida, with his wife and four children.
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