The Millennial Dichotomy: Grow Up Fast, Get Old Slow

When you hear about 50 to 60-year-old tech execs routinely going to Burning Man you know that the socially acceptable norms have changed for "acting young". Societal levers like Instagram, Tinder, and Urbanization has forever changed what it means to "grow up" in America. For better or worse, kids are growing up faster and adults are growing old slower and this has massive implications for any brand that is targeting their traditional notion of "mom and Dad". Restaurants nightlife, entertainment, and the broader travel sector will continue to see tremendous growth in targeting older, more affluent Americans at stages in life which would've been unthinkable just a decade ago.

Matt Britton