The Last Mile Effect - Why Hardware Manufacturers Will Win

Why hardware manufacturers will win in a Millennial driven world

Amazon should give away Alexa devices

Apple and Netflix should produce and give away TV's

Microsoft should give away the Xbox console

Tide should give away Laundry Machines.

Google should give away laptops.

In a world obsessed with the software I believe that hardware will play an increasingly important role moving forward as a loss leader. Owning the "last mile" creates the ability to drive the end-user's experience and create intravenous distribution methods.