Thoughts on AI, consumer behavior, and the business questions underneath the headlines. For people who like understanding what’s happening and thinking about what to do next.
Numerator's new AI Consumer Index reveals a $37B AI consumer behavior shift. Matt Britton breaks down what it means for brands and insights teams.
Numerator's new AI Consumer Index reveals $37B in incremental spend from AI-engaged shoppers. Matt Britton breaks down what Fortune 500 leaders must do now.
Numerator's new AI Consumer Index reveals AI-engaged households drive $37B in extra spend. Matt Britton explains why retailers can't wait to act.
AI shopping agents like Meta's Muse are inserting themselves between brands and buyers. Matt Britton explains what agentic commerce means for CRM and insights strategy.
Stripe, TikTok, Mastercard, Constructor and Gap all launched agentic commerce tools in one week, yet only 3% of transactions involve AI agents. Here's why.
Meta, Walmart, Stripe and Sierra just redefined the customer. Matt Britton breaks down what the Personal Agent Protocol means for brand trust and visibility.
OpenAI just turned ChatGPT into an ad platform for 1.2B weekly users, but only 23% of consumers trust AI recommendations. Matt Britton breaks down the gap.
NielsenIQ data shows 55% of consumers now let AI shape purchases. Matt Britton explains why most CMOs can't measure the shift fast enough.
NIQ's 2027 outlook reveals 55% of shoppers now rely on AI for product discovery. Matt Britton explains why legacy marketing funnels are failing Fortune 500 brands.
NIQ finds 55% of consumers now rely on AI for product discovery. Matt Britton explains why brand visibility in AI recommendations is the new battleground.
ChatGPT advertising hit a $1B run rate in 200 days. Matt Britton breaks down what this means for brand strategy, attribution, and AI consumer discovery.
New field experiments reveal Google's AI Mode lowers trust and satisfaction. Matt Britton explains what this means for brand discoverability in 2026.
Five AI platforms launched personal agents in 24 days. Matt Britton breaks down what the AI agent race means for brand loyalty, discovery, and agentic commerce.
Adobe's new holiday forecast reveals AI shopping agents are reshaping Q4 2026. Matt Britton breaks down why brands need agent-ready strategies now.
Amazon, ChatGPT, and Google AI Mode recommend wildly different retailers. Matt Britton breaks down why AI agent visibility now decides holiday sales.
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