In 1981, MTV opened with a song about video killing the radio star. Forty years later, the creator in a bedroom outdrew the network in a studio, and now an AI can generate the creator. The economics of attention have been rewritten twice in a decade. Most media and marketing strategies were written once.
Instagram Killed the Television Star is Matt Britton's account of how social media, the creator economy, and AI-generated content are reshaping entertainment, media, and marketing. Matt founded one of the first youth-focused digital agencies, wrote YouthNation on the rise of the Millennial consumer, and now studies attention through Suzy's real-time consumer data.
The session covers the creator economy at scale, including what happens to brands when peer influence outperforms paid media; AI influencers and AI-generated content, and why synthetic personalities are already outperforming human ones in specific categories; mixed reality, immersive media, and where the next screen is; gaming as the new social platform and the place younger audiences spend the most time; and what all of this means for how brands earn attention and where they should invest next year.
Attention is the scarcest resource in every consumer business, and the rules for earning it are changing faster than most organizations plan. The brands winning are the ones that understand where culture is moving and get there first, regardless of budget size. This keynote is a map of that movement, updated with current data.
Media and entertainment companies, marketing and advertising conferences, agencies, consumer brands, sports and gaming organizations, and industry associations. Runs 45 to 75 minutes with optional Q&A.
Every keynote is built for the audience in the room: industry data, live AI demonstrations, and consumer research fielded through Suzy ahead of the event.
Check 2026 Availability