Generation AI: The Coming Impact of Gen Alpha

Generation Alpha, born roughly between 2010 and 2025, is the first cohort to grow up with artificial intelligence as a native layer of childhood. They do not remember a world before voice assistants answered questions, before recommendation engines chose what to watch, before a chatbot could help with homework. That is the operating context for every business that expects to have customers and employees in 2035.

What the keynote covers

This keynote is built on Matt Britton's national bestseller Generation AI (Wiley, 2025) and updated with current consumer data from Suzy, the AI-powered consumer intelligence platform he founded. It moves from observation to action in four parts.

First, how AI-native kids actually behave: how they search, learn, play, and form brand preferences when an algorithm has always been in the room. Second, the Millennial parents raising them, whose own expectations of speed, personalization, and transparency are already AI-shaped and who control the household budget today. Third, the institutions caught in the middle: schools deciding what to teach when answers are free, employers planning for a workforce that treats AI as a colleague, and brands trying to earn loyalty from a generation that has never had to be loyal to anything. Fourth, the concrete moves leadership teams can make in the next 12 months.

Why it matters now

The oldest members of Generation Alpha are entering their teens with real spending influence, and the decisions they shape at home ripple across categories from food to travel to financial services. Companies that understand the cohort early set the defaults the market follows. Companies that wait will be reacting to competitors who did not.

Matt brings a builder's perspective to this material. He founded Suzy, a company that ships production AI software, and he uses real-time consumer research on stage, so audiences see current data rather than a recycled deck. The result is a session leaders describe as the first time the future of their customer base felt concrete.

Who books this keynote

Education systems and universities, consumer brands, toy and entertainment companies, financial services firms, healthcare organizations, and any leadership team planning for the next decade of customers and employees. The talk runs 45 to 75 minutes with optional Q&A, and book signings can be added to in-person events.

• A clear picture of how Generation Alpha learns, decides, and buys when AI has always been present.
• The Millennial parent lens: what the household decision-makers expect from brands, schools, and employers today.
• Which industries Gen Alpha will reshape first, with the signals already visible in Suzy consumer data.
• A 12-month action plan for leadership teams, from product and marketing to hiring and training.
• A framework for building trust with a generation that has never needed to be loyal.