Most companies say they are consumer-centric. Very few can show you the consumer data that changed a decision last week. The gap between the slogan and the operating reality is where market share is lost, and AI has just made that gap impossible to hide.
Matt Britton founded Suzy to close that gap: a platform that lets brands ask verified consumers a question and get an answer in hours instead of months. Fortune 500 brands across CPG, retail, media, and technology use it to make decisions in real time. This keynote distills what he has learned watching thousands of those decisions get made.
The session covers the shift from traditional research cycles to real-time consumer intelligence and what changes when the data arrives before the meeting instead of after it; how AI is changing what consumers expect, from instant answers to personalization that anticipates rather than reacts; what a consumer-first culture actually looks like inside an organization, including how decisions get escalated, who owns the customer, and what gets measured; and case studies from companies that rebuilt around the consumer and the results they saw.
Consumers are moving faster than corporate calendars. Categories flip in a quarter. AI agents will soon make purchases on consumers' behalf based on criteria the consumer set once and never revisits. The companies that win will be the ones with the freshest understanding of what people want and the shortest path from insight to action.
Matt's perspective is that of an operator, not a consultant. He has built the tools, sat in the meetings, and watched what works. Audiences leave with a diagnostic they can run on their own organization the following week.
Executive leadership teams, marketing and insights organizations, product teams, sales kickoffs, and industry conferences in consumer-facing categories. Runs 45 to 75 minutes with optional Q&A, or as a half-day executive workshop.
Every keynote is built for the audience in the room: industry data, live AI demonstrations, and consumer research fielded through Suzy ahead of the event.
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