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September 13, 2026

Would Consumers Pay for AI? Inside Suzy's 1,000-Person Survey

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Interest is one thing. Willingness to pay is a more specific question. In Suzy's survey of 1,000 consumers, 35% were aware of AI tools and 37% of AI users said they would purchase tools such as ChatGPT. The report also found that 78% would be upset to lose access. Together, the findings invite a closer look at how awareness, attachment, and purchase intent differ.

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