AI Marketers Guild: AI, Synthetic Audiences, and the Value of Real Consumer Insight

How much can a synthetic audience tell you about a real consumer? In his AI Marketers Guild interview, Matt Britton examines that question alongside AI's evolving role in market research. He discusses the move from MRY to founding Suzy, the limits of predicting consumer behavior with synthetic audiences, and the ethical considerations that belong in a business's technology decisions.

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AI, Synthetic Audiences, and the Value of Real Consumer Insight

What’s next deserves a good conversation.

What’s next deserves
a good conversation.