The customer has moved on. Has the marketing? Recorded at Journey Further’s F**K the Formula event in New York, this conversation pairs Matt Britton with Journey Further US CEO Duncan Smith on The Marketer’s Debrief.
They discuss the move from long-form content to shorter formats, AI-assisted personalization, and the value consumers get from a brand. Emotional engagement, authenticity, retention, and business results all get a place in the conversation.
The discussion covers:
This interview was part of our F**K the Formula event series, held in NYC.
Read more at: https://www.journeyfurther.com/articles/fk-the-formula-how-to-adapt-to-fast-evolving-customer-behavior
Original event notice: the series was scheduled to return to London on Thursday 14 November. Event link: https://eu1.hubs.ly/H0cYK220
Follow the speakers:
Follow Matt on LinkedIn: https://www.linkedin.com/in/mattbbritton/ Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/
About the show:
The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.
Listen & subscribe now:
Apple - https://apple.co/36iLQk2 Spotify - https://spoti.fi/2PacXIt
Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.
Find out more: https://www.journeyfurther.com/
00:00 - The Shift from Albums to Songs 01:01 - The Role of AI in Marketing 03:28 - Emotional Engagement and Value 05:50 - Authenticity vs. Purpose in Branding 07:13 - The Fragmentation of Brand Experience 08:39 - Data-Driven Marketing Strategies 10:46 - Key Principles for Modern Marketing 14:27 - Adapting to the Creator Economy 15:15 - Connecting Marketing to Business Results
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