ChatGPT’s Ad Model Could Shatter META/GOOGL Duopoly

Could the next advertising challenger arrive inside a conversation? In this January 2026 Schwab Network appearance, Matt Britton considers how ChatGPT advertising could challenge Meta Platforms (META) and Alphabet (GOOGL), with Amazon (AMZN) also in the mix. He argues that subscription revenue could give AI platforms a more “balanced” approach to ads. These are his views on the market at the time of the interview.