Matt Britton Is Changing the Face of Consumer Intelligence

A business built around parties became a career built around understanding people. In this July 2018 Ambition Today interview, Matt Britton traces the path from Magma Group to Mr. Youth, later MRY, and then Suzy, the platform bringing consumer voices into brand decisions.

At the beginning, Matt was running five to seven parties a week. Local businesses wanted access to that audience, and Magma Group took shape. The conversation follows what came next, including Microsoft becoming an MRY customer, the development of Suzy, Youth Nation, investing, and the work of starting again. Topics include:

• How Magma Group came about
• The meaning behind "Magma"
• Creating MRY, Mr. Youth
• How MRY got Microsoft as their customer
• How Suzy was developed
• His book, "Youth Nation"
• Being a serial entrepreneur
• Being an investor

Ambition Today Question of the Day™ : "You have started several companies over the years, what is being a serial entrepreneur mean to you?."

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Quote of the episode: "Ninety-nine percent of decisions made in business have no data behind it"

Original episode resources:

• Suzy
• Matt Britton
• LinkedIn
• Twitter
• WeWork
• Founder Institute
• Audible

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