A brand’s story now has plenty of co-authors: customers, creators, and influencers. On Seed to Exit, Matt Britton discusses how Gen Z is changing brand perception, why authenticity matters, and how younger consumers think about money.
The conversation also follows Matt’s entrepreneurial experience and the rebranding of Suzy, connecting the work of building a company to the work of understanding its audience.
Episode resources
All Links: linktr.ee/startup_recruiting
LinkedIn: www.linkedin.com/in/riecekeck/
Twitter/X: x.com/tech_headhunter
Recruitment: www.mindhire.ai
Youtube: https://www.youtube.com/@seedtoexitpod
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