AI Will Replace You Unless You Do This ft. Matt Britton

A useful AI strategy starts with a business problem. Matt Britton joins After Hours Entrepreneur to discuss where custom GPTs, first-party data, and automation can make a practical difference.

The Suzy founder and author of Generation AI connects those decisions to a changing customer: a generation growing up with AI, new ways to search, and creators who may not be human.

The conversation covers marketing, content creation, SEO, and influence, including how businesses can train custom GPTs and use their own data to support their work.

Matt also considers AI-generated personas, digital twins, and the training and curiosity teams need as their tools and customers change.

Inside the conversation:

• How generations growing up with AI could change marketing.
• Where first-party data and automation fit into business operations.
• Why Matt argues that companies should start building AI skills now.
• How AI influencers and digital twins could change culture and media.
• Creating relevant content for AI-assisted search.
• The role of internal training and curiosity.
• What changing search habits could mean for brand strategy.
• Authority, relevance, and video content in a world of large language models.

Takeaways:

1. Why Matt advocates starting AI adoption now.
2. Consider how first-party and third-party data can inform a custom GPT.
3. Revisit content, SEO, and influencer strategy as search and media change.

Connect with Matt Britton:

Website: https://mattbritton.com/

Book: https://a.co/d/0UEMYxR

Timestamps:

00:00 - Intro: AI’s rapid disruption

01:00 - Why companies aren’t adapting fast enough

03:00 - Small vs. large business AI adoption

06:00 - Training GPTs with your own data

08:30 - Automating your operations with AI

10:00 - Building custom frameworks in ChatGPT

12:00 - AI’s impact on SEO and the fall of Google

15:00 - Content strategy for AI-powered search

18:00 - The rise of AI influencers and virtual IP

22:00 - The future of jobs and creativity in AI

23:00 - About Generation AI

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