If AI makes knowledge easier to access, what becomes more valuable? Matt Britton considers that question through the lens of work, consumer behavior, and Gen Alpha. The Suzy founder and author of Generation AI argues for a greater focus on creativity, judgment, and solving problems that matter.
The conversation covers:
- The shift from memorization and routine knowledge tasks toward creative problem-solving.
- Why Matt sees reskilling as a larger challenge than improving existing skills.
- Gen Alpha’s developing expectations around brands, privacy, work, and employers.
- Robotics and its potential effects on service jobs.
- Starting with a business problem instead of a shopping list of AI tools.
- Personalization, an “audience of one,” and how trust is earned.
A discussion about the work people can do when knowing the answer is only the beginning.
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