Millennials Are Not Killing Business But They Are Forcing It To Adapt
Industry Press Matt Britton Industry Press Matt Britton

Millennials Are Not Killing Business But They Are Forcing It To Adapt


For over two decades, Matt Britton has made his career by having his ear to the ground on what is happening on the sidewalks. With a belief that youth is not an age but an attitude, he thinks every business needs to realize that Millennials are going to be changing the world of business in unexpected ways. To learn more about this, Matt and I recently sat down to discuss the changes of being brought by a new generation of consumers.

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Digital 40 Over 40 2018
Matt Britton Matt Britton

Digital 40 Over 40 2018

Matt Britton was named to the Campaign Magazine 40 Over 40 list of progressive digital marketers.

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Marketing shift seen for Millennial generation
Matt Britton Matt Britton

Marketing shift seen for Millennial generation

To be sure, that generation has also been reshaped by nontech events. The class of 2015, for example, is an "innocence lost" generation forever changed by the sobering terrorist attacks of Sept. 11, 2001, and the economic recession at the end of the decade, said Matt Britton, Mr Youth founder and chief executive officer.

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