With the oldest millennials now approaching 40 years old, this disruptive generation is no longer comprised of kids looking for video, games, pizza, and the next great selfie. Today’s millennials are the CFOs of the household, the CMOS of culture and soon to be CEOs of The Fortune 500.

Get ready to find out how millennials are slaying the HIPPO - the Highest Paid Person's Opinion - and driving businesses to become more data-driven. We dig into how decisions are often made on hunches and gut instincts, and not with data, and how the HIPPO is an equal opportunity destroyer. Hear about real-life examples of decisions made without data, such as the Bud Light bottle label and the Watermelon Oreo, and the consequences they faced as a result.

ADTECH COMPANY SYSOMOS TAPPED MATT TO PAINT THE FUTURE OF THE CONSUMER FOR AN AUDIENCE OF BRANDS AND AGENCIES.