The Evolution of Automotive Marketing: Insights from Allyson Witherspoon, CMO of Nissan
In a recent episode of The Speed of Culture podcast, Allyson Witherspoon, CMO of Nissan, discusses the evolving landscape of automotive marketing. She highlights the shift towards consumer-centric design, the transformative role of technology in vehicles, and the impact of digital transformation on marketing strategies. Allyson shares how Nissan is leveraging advanced technologies like AI and focusing on personalized, contextual marketing to meet the changing needs of consumers. Discover how Nissan is navigating the future of mobility and setting new standards in the automotive industry.
Building Customer Loyalty and Adapting to Trends: Insights from Noha Abdalla, CMO of Choice Hotels, on The Speed of Culture Podcast
In the latest episode of The Speed of Culture podcast, Noha Abdalla, Chief Marketing Officer of Choice Hotels, shares her expertise on leveraging data for personalized marketing and enhancing customer loyalty. Abdalla discusses the strategic priorities for Choice Hotels in 2024, including the launch of a new campaign featuring Keegan-Michael Key and addressing key consumer trends in travel. With a focus on guest experiences and innovative marketing strategies, Abdalla offers valuable insights for brands navigating the evolving landscape of the travel and hospitality industry.
Blending Travel, Leisure, and Branding with Scott DeAngelo, Executive Vice President and CMO at Allegiant
Scott DeAngelo, Executive Vice President and CMO at Allegiant, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Scott shares Allegiant's consumer-centric business model, strategic partnerships, and top-tier events to ensure memorable moments and exclusive experiences for their passengers.