Gen Z: A To Z

Live From Amsterdam

During an energetic keynote in front of European fashion execs in Amsterdam, Matt delivers a new look at the alphabet as he goes A to Z assigning each letter to a major trend which Generation Z is is imparting on the future of business and culture around the world.

The rise of wired consumers and the trend of access over ownership are disrupting traditional practices and changing the way we look at business, with a focus on experiences over brands and the growth of on-demand services.

1. 📱 The internet and mobile devices have created a new generation of wired consumers who will disrupt traditional practices and change the way we look at business.

2. 📈 Access over ownership is the new trend, leading to recurring revenue for companies and wealth disparity in the barbell economy.

3. 🏙️ Young people flock to cities, driving up real estate prices and pushing boundaries, while demand for on-demand services increases and consumers prioritize experiences over brands.

4. 📈 Consumers prioritize experiences over ownership, leading to the growth of industries like Airbnb and on-demand clothing rental services.

5. 🌵 Gen Z cares about social responsibility, traditional retail is struggling due to online shopping and private label brands, Amazon's expansion may lead to antitrust issues, and companies need to allow consumers to participate in social responsibility movements.

6. 📈 Brands should focus on creating luxury and value-based experiences to attract customers and build their brand in the age of personal branding and time-saving.

7. 📺 TV is becoming like a giant iPad on the wall, and smaller businesses have a chance to build their brand as the traditional advertising model fades away.