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September 13, 2026

Inside Suzy's Growth: A Consumer Panel Meets a Research Platform

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MRWeb's profile of Matt Britton follows the business behind the consumer questions. It reports that Suzy reached $25 million in annual recurring revenue faster than Salesforce and Qualtrics, then examines its vertically integrated approach: combining its own consumer panel with research tools. The useful thread for builders is how the product and the people supplying the insights work together.

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