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September 13, 2026

At Borrell Miami, Experiences Become the Status Symbol

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Dinner can be a status update. In his opening keynote at Borrell Miami, Matt Britton explored the differences between millennials and Gen Z through "DIFTI" (Did It For The Instagram). Using Instagram-worthy dining and luxury experiences, he examined how younger consumers use what they do as social currency and what that shift means for businesses selling what people own.

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