For over two decades, Matt Britton has made his career by having his ear to the ground on what is happening on the sidewalks. With a belief that youth is not an age but an attitude, he thinks every business needs to realize that Millennials are going to be changing the world of business in unexpected ways. To learn more about this, Matt and I recently sat down to discuss the changes of being brought by a new generation of consumers.
While it may sting to hear it, Suzy’s founder and CEO Matt Britton is right: millennials, you’re not that young anymore.
But that absence of youth is important to note. Because while brands and marketers seem to use the term “millennials” interchangeably with “twentysomethings” or “youth,” the reality is that the oldest millennials are nearing forty. And marketing strategy has to evolve to understand that reality. As buying power in households prepares to shift hands from Gen X to this generation, how will marketers adapt?Read More
A story on the launch of marketing intelligence software Suzy founded by entrepreneur Matt BrittonRead More
Matt Britton was named to the Campaign Magazine 40 Over 40 list of progressive digital marketers.Read More
Ad Agency covers the launch of Suzy and Matt’s decision to transition from Agency world to the wonderful world of SaaS!Read More