Millennials Aren’t Killing Business, Just Forcing it to Adapt w/ Matt Britton
One on One: Consumer Insights with Matt Britton
Supposedly they’ve killed home ownership, departments stores, chain restaurants, and a whole host of other things. But what if they’re not killing the world? What if they’re just forcing it to adapt? Matt Britton was a guest on the Predicting the Turn podcast recently and had a few thoughts on Millennials and how businesses should be adapting in response.
Executive Innovation Show: Legacies of the Millennial Generation
In this conversation with DMN editor-in-chief Kim Davis, Matt describes how consumer needs are now "driven from the sidewalk," and the importance of brands keeping their ears to the ground to understand consumer desires, which messages resonate, and whether brand safety issues are on the horizon.
A Sharks Perspective With Matt Britton
In this episode of The Executive Innovation Show Podcast, Carrie Chitsey speaks with Matt Britton. Matt Britton is the author of Youth Nation, a best-selling book on building remarkable brands in a youth-driven culture. He is the CEO of Suzy.com and former CEO of agencies Crowdtap and MRY which sold to Publicis.
Selling The First Facebook Ads
Conversation with Matt Britton, the Founder & CEO at Suzy, a consumer intelligence platform, a speaker, author, and he’s a subject matter expert at youth demographics with Gen Y and Gen Z
Pivot, then scale with Matt Britton
Matt Britton not only sold the first ads to and for Facebook, way back in 2004, he gives us a really insightful and, frankly, unbiased look at what Facebook was like as a company in its very earliest days.
Interview w/ Ambition Today
Matt Britton talks to social media week about the origins of Suzy, the business impact of Gen Z, the social media marketing landscape, and the future of TV.
Matt Britton talks "Quality over Quantity"
Matt sat down with Kevin Siskar of ambition today to discuss Suzy and why brands need to become more consumer centric for the millennial generation
3 Lessons Learned From Pivoting A Product
Matt Britton discusses why quality of content will outweigh quantity as Social Media becomes “pay to play” as programmatic media takes hold of the advertising industry,
How to Spin Out a Million $ SaaS Company
Matt Britton speaks with the B2B growth podcast about the business reinvention process of pivoting Suzy.
All Business Podcast Interview: Jeffrey Hayzlett Interviews Matt
Mat Britton talks with Nathan Latka about his journey in spinning out Crowdtap from MRY, and then re-branding Crowdtap as SUZY.
How to approach this generation. How to have power and influence unlike any other demographic in history. We're talking millennials and I'm talking about the author of the bestselling book, Youth Nation, Matt Britton, and he's right here on All Business with Jeffrey Hayzlett. Speaking about business, how about starting your own business, it's challenging. Dealing with millennials is challenging for some of us. But talk about investing in a liberty tax service franchise. Think about this. It makes perfect sense. The experience of a supportive team, access to a network of over four thousand offices, top-notch marketing materials. I'm telling you, I know the CMO personally and the whole marketing team there and they are awesome.