The core parent, the core CMO of the household, the future CEO of the enterprise is millennials, and that's a big deal.

The principles of YOUTHNATION is that millennial ideals now a transcends all ages. There is a clear a restacking of the deck of what these consumers think is most important and it impacts how they spend their money and their time.

Education is in dire need of reinvention. As Gen Y takes hold in the C-Suite there will be a growing need for new workforce entrants with deep skill sets in arts and sciences.

#Millennials #Workplace #Future Of Work

Technology has empowered America’s youth to become activists and change the future of business and society from the sidewalks rather than the boardrooms.

As hardware companies start to take over the last mile of Millennial homes through a litany of smart devices, hardware companies will begin to make a comeback in their dominance of the home.

What if I told you, during the Industrial Revolution that in the span of 10 years there was 100 to 1000 times more oil readily available? How quickly would the Industrial Revolution have expanded? Well, that's actually what's about to happen with 5G. Because what 5G is about to do with data is take an average download speed of 15 megabytes a second to 1-10 gigabytes per second, and that's going to be starting to roll out around the world later this year.

If you try to order batteries over Alexa, it's going to sell you Amazon Basics batteries. It's not going to sell you Duracell or Energizer because they're betting that the ease and ubiquity of ordering without ever pulling a phone out of your pocket trumps the value of a multibillion dollar brand and you know what they may be right. I'd rather order from this device versus having to look up a brand, even having to pick up my phone.

America's largest manufacturers of consumer packaged goods (CPG) like Procter & Gamble are at a real crossroads. After decades of success based on powerful grocery and big box distribution the category now needs to react to the disruptive growth of Amazon within low involvement categories.

Are Super Bowl ads worth it?

The current U.S. administration is on a relentless path to deregulate many industries. It’s causing a big impact on many industries .. but deregulation of the financial services industry will likely create the largest impact.. and soon.

Looking ahead into the 20s (only a year away!) we will start to see the form factor now known as a mobile phone start to evolve. In fact I believe your AirPods will look more like the future phone than your phone itself. Where do you see the phone headed into the future?

As our economy continues to evolve heading into 2020 it’s clear that in order for brands to be successful, consumers need to be targeted at either the high end or low end.

This undeniable shift is altering how the new consumer is spending their time and their money. It's clear to many that prospects for job offers, friendships, and relationships are directly impacted by one's online persona.

Gen X's BMW = Gen Y's Coachella