As hardware companies start to take over the last mile of Millennial homes through a litany of smart devices, hardware companies will begin to make a comeback in their dominance of the home.

As the first generation to grow up with the Internet in the household, Millennials are now slowly starting to enter the C-suite and bringing their ideals along with them. This means your B to B buyers are becoming Millennials, as well as your high net worth investors.

This undeniable shift is altering how the new consumer is spending their time and their money. It's clear to many that prospects for job offers, friendships, and relationships are directly impacted by one's online persona.

Gen X's BMW = Gen Y's Coachella