Why it's way too early to move on from millennials

Lately, a lot of people in the marketing and tech community have asked me when I'm going to refocus my expertise on "Gen Z".

Well..that would be like leaving a close football game in the 4th quarter.

The fact is, at an age range of 22 to 38 this year, Millennials are just starting to impose their will on business, culture, and society at large.

As the first generation to grow up with the Internet in the household, Millennials are now slowly starting to enter the C-suite and bringing their ideals along with them. This means your B to B buyers are becoming Millennials, as well as your high net worth investors.

Now this generation has the financial power and business clout to match their societal impact... and they haven't even gotten started yet.

#millennials #entrepreneurship #marketing #GenY #GenZ