#1 Advice For Consumer Marketers? Avoid THE MIDDLE

The top piece of advice I give to consumer marketers in this everlasting “barbell economy” is to AVOID THE MIDDLE at all costs. 

  • Focus on the value side and focus on utility and supply chain efficiencies providing the best product at the lowest possible price. - Walmart, Vizio, Dollar Store, Southwest Airlines 

  • Focus on the Luxury market: with storytelling, product innovation and premium time saving services . - Apple, Net a Porter, Aman Hotels, Prada, Jet Smarter

At all costs though... avoid the middle.

Moving forward our nation’s most prolific brands will have to increasingly make tough choices and “pick a side” in order to contend with the eroding middle class. 

Matt Britton