#1 Advice For Consumer Marketers? Avoid THE MIDDLE
The top piece of advice I give to consumer marketers in this everlasting “barbell economy” is to AVOID THE MIDDLE at all costs.
Focus on the value side and focus on utility and supply chain efficiencies providing the best product at the lowest possible price. - Walmart, Vizio, Dollar Store, Southwest Airlines
Focus on the Luxury market: with storytelling, product innovation and premium time saving services . - Apple, Net a Porter, Aman Hotels, Prada, Jet Smarter
At all costs though... avoid the middle.
Moving forward our nation’s most prolific brands will have to increasingly make tough choices and “pick a side” in order to contend with the eroding middle class.