#1 Advice For Consumer Marketers? Avoid THE MIDDLE
Build A Millennial Customer Base By Targeting Consumers On The Value Or Luxury Side
The top piece of advice I give to consumer marketers in this everlasting “barbell economy” is to AVOID THE MIDDLE at all costs.
Focus on the value side and focus on utility and supply chain efficiencies providing the best product at the lowest possible price. - Walmart, Vizio, Dollar Store, Southwest Airlines
Focus on the Luxury market: with storytelling, product innovation and premium time saving services . - Apple, Net a Porter, Aman Hotels, Prada, Jet Smarter
At all costs though... avoid the middle.
Moving forward our nation’s most prolific brands will have to increasingly make tough choices and “pick a side” in order to contend with the eroding middle class.
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Having delivered over 200 keynotes in 5 continents over the past 3 years, Matt has quickly emerged as a go-to speaker for industry conferences, customer events, corporate off-sites, and leadership summits.
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Matt Britton is America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. Matt's unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow is what separates him and offers unique value for his clients.
Matt's best-selling book titled YouthNation, which debuted at #1 on Amazon's business book list has created the modern day roadmap for corporations large and small alike to approach a generation with power and influence unlike any other emerging demographic in history.
In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe.
In 2016, Matt joined CrowdTap as CEO. a company he incubated and spun-off from MRY in 2011.
In 2017 Crowdtap was renamed as: Suzy. Through Suzy, a consumer intelligence platform which is being touted as 'Siri for brands', Matt and his team are bringing the voice of real consumers directly to brands at scale and at the speed of culture. Suzy helps companies like Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo & Nestle, among others, validate critical assumptions so they can focus on creating compelling new products, developing effective marketing strategies, and validating direct offers that increase conversion, improve path-to-purchase and drive growth. Suzy has secured over $15 Million in Venture capital to date from investors that include The Foundry Group, Tribeca Venture Partners, fashion icon Kenneth Cole & NBA star Kevin Durant.
Learn more at www.MattBritton.com
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